Description of the role

The Head of Marketing & Communication will own FincoEnergies' position in the market and will develop, execute and lead the company’s marketing and branding strategy. You will use marketing to grow transactions and sales. You will contribute to general policy and business operations from your area of expertise and convince the organization of the usefulness and necessity of strategic choices in the field of marketing & communication.

This position includes four main areas of (end)responsibility;

• brand strategy and positioning of the FincoEnergies and its Good brands;
• demand and lead generation through thought-leadership content and performance marketing (incl affiliate, search engine and social media);
• development of channel strategies and sales enablement tools;
• (corporate) communications.

You will play a crucial role in shaping the commercial strategy, driving topline growth and ensuring that marketing and communication activities align with the objectives of the FincoEnergies Group and its divisions. You develop channel strategies based on market and customer insights, in close collaboration with the commercial teams. You define measurement frameworks for growth outlining how marketing delivers impact. Important deliverables are sales enablement tools and the training of commercial teams on new marketing initiatives.

In order to attract and convert potential customers you and your team develop content strategies, create lead generation campaigns, use digital marketing and performance tracking. 

In this role you lead, coach and develop a team of 11, consisting of brand managers, marketing specialists (content, graphic, digital, internal comms) and marketing leads in the divisions. The position of Head of Marketing & Communication reports to the CEO. 

You will work both from Amsterdam and Rotterdam office locations.

About the organization

FincoEnergies (Rotterdam/Amsterdam) is a dynamic and innovative organization that focuses on the energy transition. They offer sustainable energy solutions and provide transport fuels and credits to a wide range of national and international clients. With a strong focus on sustainability and innovation, they aim to support their customers in reducing their CO2 footprint and optimizing their energy consumption.

The organization is characterized by a culture of collaboration, professionalism, and customer focus. FincoEnergies employs around 350 passionate and driven professionals who are constantly looking for new ways to contribute to a sustainable future. They invest in the development of their employees and provide them with the tools and opportunities to grow within their field of expertise.

They are inspired by Darwin's finches and their ability to adapt to different conditions. Regardless of the challenges that come their way, they evolve to remain at the forefront of the energy transition. With their strong brand portfolio, including GoodFuels, GoodShipping, GoodZero, GoodPower, and GoodBiomass, they offer an all-in-one solution for innovation, expertise, and delivery reliability.

The ideal candidate

You are a handson, results-oriented marketing executive with core DNA in awareness creation and demand generation. You bring vision and execution power to this growing, international organization and extensive knowledge of B2B (digital) marketing (branding, content, lead gen and sales marketing) to drive topline growth. This experience you have gained in similar roles (> 12 years work experience). You have a deep understanding of customer needs and behavior to drive customer centric marketing strategies. Based on that, you have the ability to develop innovative marketing ideas and campaigns. You have a proven capability to unite Commercial and Marketing teams to form a single force for growth.

Also you recognize yourself in these characteristics:

• Seasoned leader who can build and develop strong teams;
• Persuasive and determined;
• Well-developed interpersonal skills;
• Analytical and problem-solving skills;
• Fluent in DUTCH and English.

You are a promoter of a sustainable future (people, planet, profit) and you are intrinsically motivated to help build a more sustainable world through responsible energy choices.

This is how you will make a difference

You bring strong knowledge on brand building and demand generation. You are a strong connector, guiding marketing and commercial teams towards a customer centric, channel specific market approach. 

Remuneration

FincoEnergies offers an international and dynamic working environment that stimulates growth and development opportunities. Besides a competitive salary, the following benefits are offered for this position:

• 32-40 hour contract;
• Collective pension plan of which 2/3 is covered by FincoEnergies;
• Annual vitality budget;
• Annual training budget to support your professional development;
• 25 vacation days (based on a full-time contract);
• Car, laptop and phone.

A free freshly prepared lunch is served at the Rotterdam and Amsterdam offices on a daily basis. 

Apply for this position

We would be more than happy to get in touch with you, when you see a possible fit between your personality, experience, ambitions and the role. Please apply through this page.