Description of the role

Versuni creates a great place to work for people who share their passion in turning people’s houses into homes, with teams as diverse as the homes they care for. Sustainability is at Versuni's heart and the company achieves their ambitions by making conscious choices caring for people’s homes and our planet.  As a house of brands, Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. They create and deliver sustainable product innovations in kitchen appliances, coffee, climate care, garment and floor care.

We aim to find in you the new Senior Marketing Manager Home Life (for Garment Care), which is part of the Global Marketing Team, based in Amsterdam. In this role you will focus on implementing the Home Life marketing strategy while leading key growth marketing initiatives for the business. You are responsible for overseeing the content strategy and execution across all consumer touchpoints to maximize the impact of Versuni's value propositions in Home Life. As the key counterpart for the business, you ensure that engaging, distinctive and audience-centric insights, innovation, go-to-market and communication are deliverd. You know the best what Versuni's consumers need. You collaborate with agencies, business and design teams to plan and develop content, style and layouts. Also, you provide guidelines for adaptation and localization in the markets. 

In this position you do not manage a team.

About the organisation

Versuni: "We’re not your typical corporate. We like to do things a little differently at Versuni. We think big, have our consumers front of mind in everything we do, and we have a vibrant and empowered community of colleagues across the world. If you’re as passionate as us about us about opening up a world of possibilities in the homes of our consumers, then get in touch.

We are proud of the products we make. As a 130-year-old start-up and leading player in domestic appliances, we have innovation, manufacturing, and commercial centers across the globe, with a presence in over 100 countries.  You may know us from our incredible products and brands such as Philips, Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo®. As innovation lovers we have successfully developed the well-known Airfryer, Espresso Machine with LatteGo, AquaTrio Cordless Vacuum, the PerfectCare Steam Generator and Air Purifier.

Sustainability is important for us. We develop products made with more sustainable materials, that are easier to repair, refurbish, recycle, and help to reduce waste.

"At Versuni we don't just create products; we craft experiences that resonate with our consumers on a profound level. As a Marketing Director at our Home Life business, I have the privilege of working with curious minds who thrive on innovation and collaboration. Together, we turn ideas into reality, and challenges into opportunities. Crafting connections, fuelling growth and transforming ideas into impact is what continually invigorates me in my role. If you're a marketer who seeks fresh challenges and desires to be part of our journey in redefining the benchmarks of marketing excellence – come join us!" - Sakshi Kaul, Marketing Director Home Life"

The ideal candidate

The ideal candidate has a bachelor degree, with 6-8 years of experience in business marketing, strategy and go-to-market.  You are strong in translating customer insights and new product features into an innovative go-to-market plans,  creative concepts and campaigns. You are a true business partner for internal stakeholders (product management, markets, brand management, media, design and digital experience) and external (creative) agencies/studios. You are experienced in developing creative briefs and challenging all parties to achieve the best propositions, campaign assets and toolkits. 

Furthermore, you are:

• strong in stakeholder management, empathetic;
• creative thinker, proactive, with an eye for newness & thinking outside the box;
• results-driven, with a very good eye for details;
• fluent in English.

Versuni values diversity and has a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen. 

We welcome international professionals - preferably already based in the Netherlands - to apply!  

How will you make the difference?

You are strong in translating customer insights and new product features into an innovative go-to-market strategy, creative concepts and campaigns. 

Remuneration

• annual incentive
• flex pension plan and collective discount on health insurance
• personal development & care days and volunteering day
• hybrid model - 2 days possible to work from home

Apply for this position

We would be more than happy to get in touch with you, when you see a possible fit between your personality, experience, ambitions and the role. Please apply through this page and/or reach out to us via manonboer@weknowexecutives.nl or idse@weknowexecutives.nl